What is Conversational Commerce?

With fluctuating customer demands and technological changes, more people prefer to communicate with businesses at the convenience of their fingertips. The scope of eCommerce automation is so broad that by this year, nearly 70% of all conversational commerce will be found in online stores.

In such an atmosphere, an AI-powered tool like an eCommerce chatbot can be used by eCommerce businesses to interact with customers on their websites and social media platforms at every stage of the purchasing process. .

Conversational Commerce Offer

Seamless Customer
Respond to Frequent Queries
Make Product Recommendations
Customer Feedback

The reason for eCommerce chatbots’ effortless connectivity and reach is these two features.

Natural Language Processing (NLP) –  behavioural technology that enables AI to interact with humans through natural language.

 Machine Learning (ML) – a subfield of AI that empowers a machine to imitate intelligent human behaviour.

Open the Lines for Better Communication

Why do you need Conversational Commerce for your Business?

If you want to run a successful eCommerce business at a scale, you need chatbots to maintain and talk to your customer base. It is not feasible today to hire multiple human agents who can provide an instant solution to the large volume of queries your business might get. Therefore, adapting to trends and welcoming an eCommerce chatbot to your business can pay off exponentially, and enrich your business with the following benefits. 

The benefits of using the power of AI in chatbots are.

24/7 availability

Chatbots are there to serve your customers at any time.  They can act as your agent’s right hand and be available even when your agent decides to take a short break, leaving no customers unattended at any cost!

Improved Customer Experience

Improved customer experience

Chatbots can quickly and efficiently respond to your customer. When asked to list the benefits of speaking with a chatbot, 68% of respondents said that getting a speedy response was the best part.

Collecting customer data

Most businesses believe they generate better leads with chatbots and can drive higher sales by upselling, marketing and leveraging cart recovery alerts. As a result, Juniper Research projects that by this year (2023), chatbots will be used in $112 billion worth of eCommerce transactions..

Collecting Customer Data
Cost- Efficient

Cost Efficient

Simple user questions may be handled by chatbots, freeing up human customer service personnel to tackle more complicated concerns. Additionally, chatbots can manage an infinite number of consumer interactions simultaneously. By the end of 2023, businesses will save approximately 2.5 billion customer service hours and $11 billion.

Why do you need eCommerce Chatbots for your Business?

Missed Organic Leads
from Site Visitors

Solving High Volume of
Customer Queries

Lack of

Lack of Self-Serving

Limited Omnichannel

High Churn

How Conversational Commerce Can Make Matters Smooth and Easy?

An eCommerce business chatbot is your go-to innovative tool for meeting customers’ ever-evolving needs. 
Let’s find out how!

Missed Organic Leads From Site Visitors

When you leave customers on your eCommerce website unattended and have them navigate your products on their own; they may leave the site without a clear picture of your offerings. But with an efficient AI chatbot in place,  you can see an immediate surge in positive customer experiences, conversions, and sales.

Conversational Intelligence
Improved Customer Experience

Lack of Personalisation

Personalization entails providing a one-of-a-kind shopping experience to each customer in real-time. The best eCommerce chatbots let you speak to your user’s subconscious mind. Personalising your customer’s search with more appropriate options can help you sell more and guarantee your user an integrated shopping experience..

Resolving High Volume of Customer Queries at Scale

An eCommerce business receives thousands of support requests daily. Without automation, agents are left with many tasks and frustrated customers. High wait times to get in touch with the support team + having to repeat their queries to different representatives are blaring red flags to customers!  An eCommerce chatbot messenger can swoop in, respond to the most frequent queries, and let your agents handle the complex ones! .

Collecting Customer Data
Lack of Self-Serving Options
Customers expect quick resolution in today’s digital world.  When they require assistance, they prefer to use the simplest mode of communication. Therefore, customer self-service empowers customers to solve their problems rather than spending too much time searching for a support agent.

 A customer self-service solution enables businesses to be available 24 hours a day, seven days a week and reduces the number of incoming queries (emails or phone calls) by 30-40%.
Limited Omnichannel Experience
Your target audience may not be represented in all channels. This is why it is critical to have a firm grasp on which channel to employ, as customers use multiple touchpoints when shopping or purchasing.

An omnichannel chatbot offers a unified purchasing and customer support experience across all channels. To provide consistent customer support, you can deploy and manage single omnichannel chatbot across all devices,communication channels and accommodate your customers!
High Churn Rates
A study by PWC found that one-third of customers (33%) say they will walk away from a brand after just one bad experience. Therefore, if an eCommerce platform isn’t fully equipped to support its customers all across the board, the business might witness high churn rates!

Therefore, a versatile platform that offers seamless customer support across platforms is a must! It not only reduces churn rates but also Improves revenue and quality of leads, Shortens the sales cycle, Collects customer feedback, Improves customer experiences … and much more!.

Conversational Commerce: How Does It Work?

Let’s hop in to understand this innovative process! 

To build a delicious recipe of seamless and effective customer support, you need two ingredients:

1. Natural language processing (NLP) and 

2. Machine learning (ML) techniques.

An eCommerce chatbot employs natural language processing (NLP) algorithms to decipher the client’s message and determine its intent when the consumer starts a discussion. With this knowledge, the chatbot may access a list of replies or actions pertinent to the customer’s request.

The chatbot processes and examines the customer’s communication using machine learning. It may gain knowledge from prior interactions and apply it to develop better replies over time using sophisticated ML algorithms.

Then to identify what to say next in a conversation, a chatbot employs a set of predetermined rules and a decision-making tree, this process is known as dialogue management. Chatbots can operate in various ways, including giving an answer, addressing a query, or even carrying out a transaction, depending on the message analysis and decision made by the dialogue management.

Additionally, chatbots may be coupled with other platforms, such as a business’s CRM or e-commerce platform, to access more data and carry out activities like updating customer profiles, confirming the status of an order, or processing payments. In general, e-commerce chatbots are intended to make it quick, simple, and convenient for customers to receive customer support.

You can read more about how chatbots work here.

How Can Conversational Commerce Be Used?

Now that we’ve known how useful eCommerce chatbots can be let’s dive into
some of the crucial tasks an eCommerce Chatbot can be a helping hand in!

Make Catalogue Browsing Simple

eCommerce businesses likely have the largest product portfolios of any internet business.

When things are divided into multiple categories, users find manual browsing to be relatively ineffective. Chat-based eCommerce lets your customers focus their search by simply chatting with the bot. An eCommerce chatbot can make browsing your catalogue easier on all your social media platforms..

Conversational Intelligence

Personalised Experiences, Customer Acquisition, and Cross-Selling

As mentioned earlier, you can communicate with your users’ subconscious minds with eCommerce chatbots.

Conversational Automation Analytics can measure how much time each user spends on each message, what call to action they respond to, what their attention span for particular forms of media is, and heat maps to track which parts of the certain cause “tension” to the sales process because bots break each part of the sales funnel into individual messages.
The best eCommerce chatbots can further personalise the user’s experience by recommending, “Hey, would you also like to look at these strong phone cases to go along with your purchase?” while presenting applicable options.

Process Returns, Exchanges, Refunds

Your customers want to return a product? Replace it? 

Are they asking you to process a return? 

With an eCommerce chatbot, you can say goodbye to the day-to-day back, and forth you and your agents usually have with customers.  Your smart AI chatbot is prepared to respond and automate such post-sales tasks, whether it’s one of these OR informing your users when they return to check on the status. .

Collecting Customer Data
Improved Customer Experience

Assess Your Performance Using Automatic Feedback

Emphasizing your customers’ needs heavily can increase your profitability by 60%.  And once again, a well-designed eCommerce chatbot template can assist you by automatically collecting client feedback after every customer engagement. 

How did your service fare with your customers? 
Did they enjoy the payment procedure? 

Your eCommerce chatbot can gather priceless crucial insights by just interacting with them..

Serve as the Perfect Knowledge Base

AI-based eCommerce chatbots makes it simple to provide clients with the information they need to know.
For instance, the bot will provide one-touch access to the FAQ area when a consumer chooses a specific product. Additionally, if clients need more information, the chatbot can quickly process the input and deliver the needed details. As a result, the eCommerce chatbot’s user interactions streamline the purchasing process, increasing user engagement and revenue.

Collecting Customer Data

Asses your Conversational Commerce Efficiency!

What is assessed and acknowledged regularly quickly gets access to improve further. 

Behind every company’s success is a team measuring metrics and steering the department towards positive results. In customer service, metrics insights make it simple for support representatives, administrators, team leads, and managers to understand how the team is doing, where they are struggling, and what steps to take next. 

How to access your Conversational Commerce Efficiency!

To guarantee that your eCommerce chatbot is performing well, you will need to monitor and analyse a few key performance indicators (KPIs). These metrics will help you improve your chatbot’s hit points and provide insights into future user behaviour. These metrics can be classified into four broad categories:
While these are a few chatbot KPIs to consider when measuring its performance, you can conduct a more in-depth analysis of your AI chatbot’s performance. 

Seamless Customer
Respond to Frequent
Make Product
Collect Customer
Schedule a demo

Get a Conversational AI for
eCommerce Today!

Engage 99% of their customers in
under 1 minute
Provide the correct response 90% of
the time
Understand customer questions and intents in multiple languages
Integrate with your existing
Respond to customers using personalised conversations

Let the Numbers Speak for Themselves!

 Conversational AI Platform for eCommerce


Connect with your website visitors even after business hours and improve your conversion rates by miles by welcoming a chatbot to your website! 

Facebook Messenger

Improve brand awareness, reach a larger audience, and interact with customers in real time by integrating a chatbot with Facebook Messenger. 

WhatsApp Messenger

Improve response rates and communicate with customers more personally by integrating a chatbot with WhatsApp. 


Engage in smooth, customised, and high-quality interactions with your website visitors through a seamless Shopify integration. 

Veca Verloop.io’s Conversational AI
Platform for eCommerce

Library of Pre-Built, Industry Specific Smart Flows


Pre Built Intents

Domain Data Derived from some of the World's Largest

E-Commerce Brands

50 Million+

industry specific

Conv. Analytics         SDKs & APls         Dialog Builder            Agent Chat System            NLU & Language

How Businesses Optimise Verloop.io to Their Advantage!

Nykaa’s eCommerce Chatbot Drives Maximum Engagement

The eCommerce chatbot from Verloop.io increased Nykaa’s engagement by 2.2 times.
For more than 500,000 clients on its app, Nykaa automated customer issues ranging from cancellations, returns, shipping questions, replacement worries, refunds, and payment hassles using eCommerce chatbot templates targeted towards various use cases. 

Conversational Intelligence

Frontier Markets Uses WhatsApp to Spread Their Message

Frontier Markets expanded its reach to more than 500,000 rural Indian households with a dedicated eCommerce chatbot that taught Hindi. The WhatsApp chatbot provided customers with meaningful information and assisted their workforce in managing their workload. Verloop.io’s WhatsApp Chatroom Report was an efficient tool to get to know their clients, and the User Insights tools by Verloop.io helped Frontier Markets structure the query management..

Kanmo Connects with Their Users Multilingually

Kanmo Group is a compelling instance of the advantages of having a well-trained multilingual chatbot. 97% of users of  Kanmo Group spoke and preferred to communicate with the company in Bahasa over English. Kanmo Group was able to divert 42% of all inbound inquiries from email, which is now the primary support channel. Going Indonesian first not only helped the business direct the customer inquiries to the bot but also allowed its live operators to increase their productivity by up to 42%!. 

Conversational Intelligence

Water Projects Qualify Their Leads Using A Language-Agnostic Platform

Water Projects achieved a 50/50 split between generated and qualified leads before deploying Verloop.io. Then, WaterProjects created their bot in Spanish, and customers received all responses to their queries in Spanish. This bot could also simplify the flow of conversations for customers and attract more prospective clients.  However, according to its most recent data, Verloop.io has a 94% qualifying rate as Verloop.io’s bot brought in more customers! .

Verloop.io – The Tool Your eCommerce Store
Needs for Happier Customers

Convenience at Fingertips
Companies using eCommerce chatbots from Verloop.io have managed to engage 99% of their customers in under 1 minute.
Lead Generation on Auto-Pilot
eCommerce Chatbot Messengers from Verloop.io help lead generation, and companies saw a 30%-150% increase in lead generation.
Intelligent Conversations with a Multilingual Bot
Verloop.io’s eCommerce chatbots do the heavy lifting, interacting with your customers in the language of their preference! 

In essence, eCommerce chatbots

  • foster human connections
  • are a more rapid form of communication
  • help improve revenue by producing high-quality leads
  • can enhance CSAT and the overall consumer experience
  • help save heavily on support expenses by automating simple questions
  • are more straightforward to use than conventional alternatives for agents + customers!.