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Water Projects Used’s Language-Agnostic Platform To Qualify 94% Of Their B2B Leads


Qualification Rate


Language Used

1-5 per month+

Avg. Leads Before Bot


Water Projects’s Social Media & Community Manager Christiano Pailiacho was no stranger to Chatbots. Before using Christian used other chatbot platforms, but found their performance substandard. He found that while the platforms were mediocre at generating leads with their non-intuitive, text-focused interface, they were even worse at lead qualification.

What started off as an experiment turned into a partnership. Not only did’s bot generate leads for the WaterProject sales team; it qualified those leads as well. This meant that sales executives didn’t spend precious time and resources chasing unfruitful prospects. Instead, they could focus on closing sales and driving revenue for the firm.

After bringing on board our Vice President of Sales, Devyani Kolhapure, Christian built a bot chock-full of features, images, and buttons. The improvements kicked in overnight, as WaterProjects saw immediate upticks in lead generated, qualified and closed.

When our customers visited our website, one of the first actions they took was to head to the chat interface. The difference between the platform we used and was day and night. Our Sales Team loves

Christiano Pailiacho, Social Media & Community Manager – WaterProjects

1. Being the First Matters

When WaterProjects was just starting out, Reverse Osmosis was an anomaly in Ecuador. Founder and General Manager, Paúl Redrován said, “I’m a mechanical engineer and during my final semester, one of the professors asked me to specify an RO system for a fruit-processing plant. At that time RO was unknown in Ecuador and it was almost like a mystery.” In the same vein, many companies consider Chatbots to be novel technology.

Companies may be hesitant to make it a part of their sales and marketing arsenal. But being a first adopter reaps results and delivers output. WaterProjects has led the field for 14 years through endless improvement and excellent customer servicing.

WaterProjects now services the entirety of Ecuador, a country three times the size of South Korea. Their office is based in the capital Quito, a city that sits 9000+ feet above sea-level. They also serve the Galapagos Islands, pieces of land that are roughly 700 miles offshore.

Through thick and thin, WaterProjects strives to provide its customers with excellent water quality using excellent water treatment equipment.” This obsession with ensuring maximum customer utility undoubtedly played a role in WaterProject’s decision to implement a Chatbot system for their prospects.

Using’s conversational automation interface, Water Projects was able to increase leads generated, leads qualified, leads closed, revenue generated and conversion rate. They also reduced their Google AdWords spend, in part because of the organic traffic they were able to close.

On a website filled with daunting technical information, a chat interface allowed prospects to talk to their sales team directly. Interested clients could now have their queries answered in real time, improving customer satisfaction and reducing sales cycles.

2. Language No Bar

Unlike other Chatbot solutions,’s platform is language-agnostic. This allows international companies to talk to their customers in the language of their choosing. Consider the following statistics from HBR. 72.1% of consumers spend most or all of their time on websites in their own language. 72.4% of consumers said they would be more likely to buy a product with information in their own language. 56.2% of consumers said that the ability to obtain information in their own language is more important than price.

Given that tech markets are heavily Anglo-Saxon, found it important to build products for global communities. Using, WaterProjects built their bot in Spanish, from the top-down. The text on the bot was Spanish, as was the database in which frequently asked questions and answers were stored.

The bot was made as customer friendly as possible and this was especially important for an industry where solutions are often technical and hard to understand. Some of the services WaterProjects provide include: softening, carbon and sediment filtration, ultrafiltration, deionisation, large-scale RO systems, large UV units, ozone, chemical dosing.

Prior to implementing, Water Projects managed to get a 50-50 split in leads generated to leads qualified. Their latest numbers, however, show a 94% qualification rate using’s bot brought more potential customers, more of whom were qualified and more of whom went on to buy from WaterProjects.