Running an eCommerce business involves juggling various tasks, from marketing and inventory management to customer support and data analytics. The sheer complexity of these responsibilities can be overwhelming, even with a dedicated team.
The average global shopping cart abandonment rate for online e-commerce is 69.57%. In the weeks since Covid-19, this rate has increased for non-essential items.
A conversational AI tool can provide a better experience by guiding your customer through the buying process and answering their questions regarding a product.
This is where e-commerce automation comes in, offering a solution to streamline operations and ensure operational efficiency. By automating repetitive tasks and implementing intelligent workflows, businesses can save time, allocate resources more effectively, and focus on strategic planning for future growth.
Understanding eCommerce Automation
eCommerce automation automatically uses software and online systems to perform business tasks without human intervention. By setting up predefined workflows and triggers, businesses can offload manual tasks to the software, allowing it to execute operations seamlessly. This automation empowers retailers to optimise their processes, improve efficiency, and enhance the overall customer experience.
What Are The Benefits?
Customers today expect instant gratification. They want their questions answered immediately. There is an influx of support calls, and queries need to be resolved on time with an overburdened staff.
As per stats, 80% of customer queries are from the FAQs. You can support your staff by deploying an AI tool like a chatbot and automating your repeated questions. Doing so makes the team more productive as it saves them time and lets them focus on complicated queries.
What’s more? An automation tool is available 24×7, even while your staff is on a break or asleep. If you want to know how a chatbot can be effective, here’s an example. Nykaa customer service executives spent over 32,000 monthly staff hours answering and replying to support queries. After welcoming Verloop.io’s conversational AI tools to their services, they could engage 99.7% of all their customers in under 1 minute.
Suggest Reading: Conversational AI in eCommerce
So here’s how you can benefit from setting up eCommerce Automation!
1. Time and Resource Savings
Automating tasks in e-commerce can save considerable time and resources for businesses. By eliminating repetitive and mundane activities, employees can dedicate their efforts to more critical tasks that require human creativity and problem-solving skills. This boosts efficiency and provides businesses with the necessary time for strategic thinking and planning, propelling them to the next level.
2. Enhancing Customer Support
Automation is crucial in providing efficient customer support in the e-commerce landscape. As consumer behaviour increasingly shifts towards online shopping, companies seek ways to automate customer support processes. Leveraging technologies like conversational chatbots, businesses can offer immediate assistance, improve response times, and ensure a smooth shopping experience for customers. This trend is set to continue as automation technologies evolve further, creating even more human-like interactions.
3. Streamlining Operations
eCommerce automation offers numerous benefits across different aspects of a business. Businesses can handle increased workloads more efficiently, from marketing automation to sales, fulfilment, billing, and customer service. By leveraging automation, companies can optimise processes, save on financial and human resources, and accelerate their growth trajectory.
4. Elevating Customer Satisfaction
Automation plays a vital role in improving the customer experience. As businesses grow and customer volumes increase, it becomes challenging to provide individualised support. Automation tools like chatbots can provide instant information and assistance, helping customers find what they need and make purchases efficiently. Satisfied customers are more likely to become repeat customers, driving profitability and reducing churn rate.
5. Empowering Employees
eCommerce automation benefits customers and engages employees by eliminating mundane tasks. With automation handling repetitive work, employees can focus on meaningful and strategic activities, enhancing their job satisfaction and overall engagement. This, in turn, leads to a more productive and motivated workforce.
6. Data-Driven Decision-Making
Automation eliminates human errors and ensures the availability of accurate data across various business operations. By integrating automation platforms, businesses can improve analytics and gain valuable insights into customer behaviour, marketing performance, and return on investment (ROI). Reliable data empowers business owners to make informed decisions, optimise marketing efforts, and drive growth.
7. Unlimited Personalisation
Automation can ask a set of predefined questions, and based on their response, it can pull in details from the database to make suitable suggestions for your customers. By keeping customers engaged and showing appropriate results, customer satisfaction soars. This process also saves them time, as now they don’t have to browse through all your offerings or manually set filters. A better experience leads to a happy customer.
H&M is a great example of this type of engagement. They optimized their customer’s shopping experience by allowing users to use the chatbot and tell it about the item they wish to buy. The chatbot will take a simple quiz to understand the user’s preference and accordingly suggest options.
Suggest reading: Your go to guide on conversational AI solutions
Optimise Automation for Your eCommerce Platform Today
Evolution is the survival of the fittest. And fit eCommerce companies are adopting conversational chatbots for customer support automation.
eCommerce automation is a game-changer for businesses in the digital landscape. By leveraging automation technologies and intelligent workflows, companies can streamline operations, save time and resources, improve customer satisfaction, and drive growth.
Embracing automation empowers businesses to stay competitive in a rapidly evolving e-commerce environment, allowing them to focus on strategic planning and unlocking their full potential.
If you are looking to welcome automation into your eCommerce business to streamline your workflow and scale, schedule a demo with us today!