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Conversational Landing Page: Why Your Landing Page Needs a Chatbot

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Conversational Landing Page: Why Your Landing Page Needs a Chatbot

Your landing page needs a chatbot. 

Why? 

It’s the one page where your people visit and convert to prospective customers. It’s a lead gen gold mine. But if they aren’t being engaged when their intent is high, that is, when they are on the page, your business is losing out. 

You need to engage these leads in conversations and help them find information that’ll move them through different funnel stages. And conversational chatbot can do just that for you. 

To help you understand the importance of a conversational landing page chatbot, this article will cover:

  1. What is a landing page?
  2. What’s missing from your landing page?
  3. Why your landing page needs a chatbot right away?
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What is a landing page?

A well-designed landing page is a must for any business. It helps the website to 

  • Capture incoming leads, 
  • promote their product or service offerings, and even 
  • engage with their customers. 

Every landing page needs a chatbot in order to get better conversions and responses from visitors.

Instead of sending them to your general website (where the visitors might have trouble finding what they’re looking for), you can steer them to a special page that guides them in exactly the direction you want them to take.

why landing page needs a chatbot
An example of a landing page

Shopify has one of the best landing pages in the business, but how many of its prospects are unattended?

Much like other tools you have in your marketing arsenal, landing pages need goals.

To design specific expectations for your landing page, you need to follow the acronym ‘SMART’.

Your goals need to be Specific, Measurable, Attainable, Relevant and Time-Bound.

These five measures will allow you to gauge, improve and replicate its success. The goals you set could be based on prior experience, anecdotal evidence or plain hopes and dreams.

But landing pages have a problem.

However, even after you put in all this work, you’re likely to come up short.

Landing pages are terrible at converting prospects into customers. That’s the reason the landing page needs a chatbot to be integrated with it.

The average landing page conversion is palsy of 2.35%. A quarter of websites on the internet convert at less than 1%. Even the top 25% of websites manage to convert just a smidge above 5%.

5% may seem great, but imagine if 100 people walked into a grocery store and only five people bought a product. You’d run out of business entirely.

Look around the room, the coffee shop or the office you’re sitting in and think about what life would be like, if 9 out of every 10 people you interacted with, turned around and walked away almost as soon as they saw you.

Imagine if that 10% conversion rate was the best day of your life.

So you could treat the symptoms, by changing the size of the text, the colour of your site or where the CTAs are placed.

Or you could tackle the actual disease that plagues most modern websites – The lack of conversation.

Related: Chatbot Websites, and The Future of Website Metrics

What’s missing from your landing page?

Hundreds, if not thousands of interested prospects come to visit your website and sift through your offerings every day.

They’re greeted with a barrage of information about how you’re the best in your industry, and how many customers you have.

But is that what they’re really there for?

Your customers are on your website for questions, and more accurately, answers. But because they’re on a computer a thousand miles away, one of two things will happen.

  1. They will spend the next half an hour scouring your website to get that answer. (unlikely)
  2. They won’t get their answer and leave. (likely)

This is why website landing pages have such poor conversion rates; Only 2% of your customers have enough information available to them to complete a purchase.

It isn’t just how you reach out to your customers that boost conversion. How long you take plays an important role too.

Research by NewBreed shows that when companies take more than five minutes to respond to a lead, their odds of qualifying that lead decrease by 10x.

Conversational landing page: Why your landing page needs a chatbot today?

To summarize, landing pages are unengaging, uninformative, slow and inefficient standalone tools for conversion.

So how can Chatbots help?

real estate chatbot

Take for instance the problem with lead generation. Instead of having people just visit your website, conversational landing page chatbots turn them into interactors.

You can use the landing page chatbot

  • triggers to attract them, 
  • entry fields to collect data for lead generation, and 
  • FAQs to answer their queries to improve customer support.

Take into consideration some statistics comparing a website with a landing page chatbot enabled vs. one without.

  • Higher open rates (65%-70% vs. 10%-20% using email), 
  • Wider sales funnels (20%-30% conversion rates vs. 1%-3% on typical websites), and 
  • Shorter reply times (2-10 seconds vs. 30-360 minutes).

A conversational landing page chatbot allows your customer to interact with your website in real-time, taking them back to the good old days of grocery shopping.

You enter the store with intent, you ask the helpful staff questions and get answers, you have no roadblocks during payment and ten minutes later you’re out of the store.

A conversational landing page engages website visitors through AI-powered chatbots. These chatbots could be present throughout the website or be unique to a landing page, depending on the use case. 

For example, a conversational chatbot on a solution page could be designed to generate leads whereas a website chatbot on the checkout page would help visitors navigate through the buying process and reduce drop-offs (cart abandonment). 

Conclusion

A landing page is an important driver of your revenue. Moz generated an additional $1 million, per year, when they redesigned their landing page and used it to promote one of their core products to their email list subscribers.

You can augment your landing page with a chatbot, to generate leads, engage customers, boost conversions and answer customer support queries, 24/7.
Verloop.io has helped leading brands from across the globe engage their website visitors in meaningful conversations. Some of the brands include Nykaa, Kanmo Group, Abhibus, Scripbox, Food Crowd (Al Dahara), Watania, Frontier Markets, Flyin, ADIB, and many others. If you’d like to engage ALL your website visitors, talk to our experts.

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