WhatsApp Statistics for 2024 – All You Need to Know
WhatsApp Statistics for 2024 – All You Need to Know
WhatsApp is undoubtedly one of the go-to messaging apps in the market, which businesses can leverage to set up WhatsApp AI chatbots. By understanding who’s using it and how–businesses can strategise better to leverage the platform for automating customer engagement to improve sales, support and marketing efforts.
As a smartphone user, it is unlikely that you haven’t heard of WhatsApp in your life.
There are multiple reasons for WhatsApp and WhatsApp Business API to be used by customers and businesses respectively, and we’ve listed some of them below!
WhatsApp bridges Android and iPhone users with its intuitive interface, allowing instant messaging, notification and seamless file sharing across formats. Notification ensures a better open rate (98%), much higher than email campaigns – the open rate is anywhere between 17-24%.
WhatsApp users can utilise the app to purchase products they desire and seamlessly complete the payment process within the same application, courtesy of WhatsApp payments.
The number of brands who are leveraging WhatsApp API for Businesses have seen that 33% of their customers delight in the convenience of application, and no wait time for resolution.
WhatsApp campaigns, as compared to its competitors, have a 90% better delivery rate, which results in 40-50% better conversions.
In 2018, WhatsApp launched “WhatsApp Business”, to help smaller businesses reach out to their customers more efficiently. WhatsApp’s availability in more than 180 countries expands its potential to reach over 3 billion users. Since then, WhatsApp Business API has also grown into a popular business solution. Over 50 million companies utilise WhatsApp for marketing endeavours.
WhatsApp Business is rapidly becoming a necessity, particularly for e-commerce companies. By using WhatsApp Business API, businesses can create engaging conversation flows equipped with catalogues, buttons, CTAs, and many other rich features.
WhatsApp User Statistics 2024
Following WhatsApp statistics would shed light on how WhatsApp has become a must-have app for all businesses that want to survive in the future. Eighty per cent of small and medium businesses in India consider WhatsApp to be an essential channel for expanding their business operations.
- Number of WhatsApp Users Worldwide
- Popularity
- WhatsApp Business API Usage
- Time Saved using WhatsApp Business API
- Messages sent via WhatsApp Daily
- WhatsApp Users’ Age
- WhatsApp Gender Demographics
- WhatsApp Business Statistics
1. Number of WhatsApp Users Worldwide
This year (2024), WhatsApp has already surpassed 2.78 billion unique users globally. Predictions indicate that this number will surpass 3.14 billion by 2025. Consequently, businesses can effectively leverage this platform to engage with a large pool of unique customers.
Whenever someone joins WhatsApp, anyone wishing to message them also joins this increases the value of being on WhatsApp. Due to its enormous user base, WhatsApp has ingrained itself into daily lives and is frequently used for personal and business communication. It would be detrimental for businesses not to be on an app commanding such a massive base of smartphone users. As per the latest studies, 84% of the SMBs and medium businesses find it WhatsApp chatbot essential for scaling their businesses.
2. Popularity
We’ve already seen how popular WhatsApp is as a messaging application, but what’s even more impressive is the growing popularity of WhatsApp chatbot features. For example, according to an analysis by Meta on WhatsApp Catalogue, 83% of potential customers are likely to engage with catalogues, and of those, 75% are likely to complete a purchase.
The popularity of WhatsApp API for businesses can be ascribed to its ease of use, simplicity and mobile notification. The app’s intuitive user interface is a hit among users of various ages and backgrounds. As per a study, 65% of consumers prefer messaging businesses on the application WhatsApp as compared to sending an email for product enquiry or getting any other query resolved.
A study showed that WhatsApp users texted the most, followed by sending pictures, videos, gifs and links, which shows that your customers love media messages. Users don’t have to switch channels to send different message types like documents. This allows businesses to use these features in their communication with customers. Over 40 million users use WhatsApp business catalogues monthly to shop for products from their favourite brands.
3. WhatsApp Business API Usage
Till now, WhatsApp amassed almost 5 billion downloads from the Google Play Store, alone, making it the most popular chat and messaging app globally, making it idle for businesses to use WhatsApp Business API for engaging customers.
Around 11 million people downloaded the WhatsApp Messenger app for iOS in August of 2022. Facebook Messenger and Telegram, which each had 7 million downloads in the same month, are among WhatsApp’s main competitors in terms of the volume of app downloads (Oberlo). As per the latest WhatsApp business reports, over 1.26 billion enterprises and customers are using WhatsApp chatbots for sales, support or marketing use cases.
Another popular use case for WhatsApp AI chatbots is customer retargeting. Studies have shown that when a brand sends a campaign to a customer who has abandoned their cart, there is a 45%-60% higher chance of recovering the customer and converting them.
Brands that offer WhatsApp business API have observed that 54% of their customers preferred to opt-in to use customer support services on WhatsApp.
4. Time Saved using WhatsApp Business API
Global users of the well-known app were logging in for more than 17.3 hours a month in 2024. Most users open WhatsApp 24-25 times daily, which ensures brands connect with customers and display their updates,and offers, resulting as seen before a higher conversion rate.
Businesses can significantly reduce the time required to provide 24/7 customer support. According to a report by Juniper, in 2023 alone, WhatsApp chatbots saved over 2.5 billion hours by resolving repetitive queries without the need for technical expertise, resulting in a cost-saving of $11 billion.
5. Messages Sent via WhatsApp Daily
The WhatsApp platform, as per the latest reports, facilitates 100 billion messages daily.
These messages include texts, images, videos, links, contacts, etc. The significant support from users for different formats has been one of the reasons for WhatsApp’s steady growth since it was founded.
A study showed that, on average, WhatsApp users reply in less than a minute. This study also found insights into the distribution of messages per time of the day. Most users are active post noon until midnight, which businesses can leverage to time their WhatsApp outreach campaigns to ensure a better open rate.
6. WhatsApp Users’ Age
People of all ages are using WhatsApp.
WhatsApp is used by 81% of Germans, many of them regularly. Users between the ages of 26-35 have a platform penetration rate of 27%, while users over 56 have a penetration rate of 13%.
In the US, close to 1 in every 4 US adults uses WhatsApp. An online poll in the United States in May 2022 revealed that almost three out of ten participants between 18 and 34 have a WhatsApp account. The famous mobile texting app was also registered by 27% of respondents between the ages of 35 and 44. With just 20% of respondents between the ages of 45 and 64 and 11% of respondents 65 and above reporting having a WhatsApp account, registered users looked to be declining among older age groups.
This shows that WhatsApp has significant users among all age groups. Each day, more than 175 million customers rely on WhatsApp to connect with businesses. So, be it any age group you intend to serve, you are sure to find lots and lots of them on WhatsApp.
7. WhatsApp Gender Demographics
We have discussed how WhatsApp looks for different age groups, and now we’ll dive deeper into gender demographics. While WhatsApp seems to be almost used equally by men and women alike, 53.9% of WhatsApp users are male. On the other hand, WhatsApp is used by 46.1% of female users.
Moreover, an exploratory study also suggests that WhatsApp’s female users are more active on the platform and use its features more extensively than its male users. This includes time spent on changing profile pictures, putting up statuses, being active in groups etc.
8. WhatsApp Business Statistics
As of 2024, Indian users were the ones who downloaded WhatsApp Business the most.
Around 316 million WhatsApp Business downloads were made by users worldwide in 2023, up by 9% from the prior year. It is hardly shocking that downloads only rose in 2022.
The app is available for both Android and iPhone devices. It enabled businesses to reach where their customers are. Various businesses have also started Live Chat support services on WhatsApp, enhancing customer experience and, thus, engagement.
As we have already seen, around 175 million people send messages to WhatsApp business accounts daily. This shows how people are already responding positively to this new initiative.
They can resolve their queries and browse through products and services offered by a business. WhatsApp Business Catalogue allows businesses to showcase such details.
How can WhatsApp Business API help your Business?
These statistics paint a fair picture and highlight how important WhatsApp has become in people’s everyday lives.
With so many people already on WhatsApp, automation is on its way to becoming a game-changer for businesses today. They have plenty of chances to interact with customers on the platform, and using the same platform to sell your goods and services makes it likelier for users to make quick purchases with less effort.
Verloop.io can be your trusted link to forge more extraordinary bonding experiences with your customers on WhatsApp. Schedule a free demo to launch WhatsApp automation for your customers today!
