A Complete Guide For Enterprise Businesses to set up WhatsApp for Business
A Complete Guide For Enterprise Businesses to set up WhatsApp for Business
WhatsApp has grown from a basic chat software to an essential communication tool for companies of all sizes. WhatsApp provides a direct, personal, and effective way for small and large businesses to personalise engagement with customers, streamline operations, and improve customer service and sales operations. WhatsApp Enterprise allows businesses to use advanced tools to manage large-scale communication, automate responses, and interface with CRM systems. According to Gartner, it is anticipated that WhatsApp will expand at the quickest rate in any country in the world, at 58%.
If you’re a business owner looking to make the most of WhatsApp’s messaging capabilities, increase customer satisfaction, increase revenue, and foster client engagement. First, you should set up WhatsApp Enterprise for your business. So to get started, you can quickly refer to this article.
What is WhatsApp for Enterprise?
WhatsApp for Enterprise is a platform that enables businesses to engage with large groups of clients via WhatsApp’s messaging service using a WhatsApp BSP (Business Service Provider) as a gateway. It enables the integration of WhatsApp’s messaging features into company applications, systems, or customer contact channels to ensure seamless engagement. This integration combines conversational AI and CRMs, enabling extra capabilities and features, such as automated chats, streamlined customer communication, and improved customer experience.
Suggested reading: Build WhatsApp Bot with Verloop.io
Why WhatsApp is a Game-Changer for Enterprises?
WhatsApp has grown from a simple messaging service to a potent enterprise tool, transforming how businesses interact with customers and manage operations. Here are the main advantages that make WhatsApp a game-changer for enterprises:
More Visibility
With an open rate of about 90%, WhatsApp outperforms email four times more. When a WhatsApp campaign message is customised for their interests and data, it’s difficult for anyone to ignore it. The good sales of WhatsApp can be partially attributed to this. Emails cannot be converted if they are not opened. Also, engagement is ensured by the excellent level of possible personalisation.
Competitive Advantage
As per a report by TechCrunch, more than 200 million businesses are WhatsApp for Business every month in 2024. Any company that allows its customers to communicate with you over WhatsApp will have access to a “blue ocean” of consumers who are open to hearing from you through this new channel since they haven’t yet experienced the deluge of marketing that they get from social media and email.
Long-term Relationships
Although money matters, retaining customers is just as meaningful. Building enduring relationships with your clients can be significantly facilitated by using WhatsApp. Businesses often need help to establish a personal connection with their clients.. Moreover, email is usually one-way and non-responsive. The latest data reveals that WhatsApp has enabled e-commerce businesses to recover more than 11% of cart abandons.
Expanding your Reach
Omnichannel marketing ensures that your customers can discover and reach you through any platform they prefer or hop on. Your chances of reaching and retaining clients increase with the number of channels you use. WhatsApp is a simple channel to introduce and will likely play a significant role in any business’s omnichannel strategy. Businesses that have employed WhatsApp API for Businesses have seen a high rate of 68% for repeat customers.
Read more about: WhatsApp Business API Pricing Model EXPLAINED (2024)
Setting Up WhatsApp Enterprise: A Step-by-Step Guide
You can easily set up WhatsApp for enterprise with the following steps mentioned below:-
Step one: Open a business account on WhatsApp by contacting your business solution provider (BSP).
Step two: Activate your WhatsApp BSP for a business account by providing your work phone number.
Step three: For your brand, your BSP will create a unique WhatsApp container connected to your WhatsApp for Business Account.
Step four: WhatsApp container for your brand enables you to configure message templates. To start a chat with clients, a business must have precise message formats called “message templates.” Brands can provide promotional messages with transactional notifications, such as confirmations, status checks, reminders, etc.
Step five: Webhook URLs linked to your WhatsApp container will access your brand’s chat management service, enabling your agents to communicate with clients over WhatsApp.
Furthermore, you can connect your container to an AI-powered WhatsApp chatbot that can automatically interact with consumers and handle their demands or attach it to your company’s CRM system.
Leveraging WhatsApp Business API
Just adding WhatsApp Business API to your stack is not enough. Leveraging the solution and its different features provided by BSPs is equally essential. As this becomes the roadmap for understanding the challenges of your current processes, and of your customers, to design a customer engagement strategy that actually works.
As the solution itself can resolve more than 80% of the queries, it will automatically reduce the resources required to cater to your customers’ queries. Teams from different time zones can work on the dashboard provided by the WhatsApp BSP to access the conversation and voice of the customer, enabling cross-department collaboration. By significantly reducing the need for multiple stacks in collaboration, accessing customer data, previous conversations, and overall resources for support, the operation cost is effectively reduced by 30%.
Internal Decision-Making Procedure
Within an organisation, approving a WhatsApp channel will require the written consent of numerous stakeholders. Furthermore, a thorough business case must be created beforehand. Since shareholders are usually interested in businesses, having strong ROI and sales numbers is even more critical.
GDPR Compliance:
All businesses, especially those in the EU and Abu Dhabi region, should be concerned about this, but if you violate EU data privacy regulations, your company will lose considerably more. You face the risk of paying heavy fines and harming your reputation, which could have a bad effect on share prices and sales.
You must select a WhatsApp Business Solution Provider (BSP) with GDPR compliance integrated into their services. This BSP will teach you the necessary steps to ensure that your conversations and opt-in journeys adhere to GDPR regulations.
Enterprise Use Cases of WhatsApp
WhatsApp has evolved into a powerful tool for businesses across industries, providing a variety of use cases that improve customer communication, operational efficiency, and engagement. Here are some of the key enterprise use cases of WhatsApp:
1. Product Launches
The easiest and quickest approach to tell devoted customers about a new product launch is through WhatsApp. You can create custom campaigns with personalised messaging to inform customers of upcoming product launches and how it will benefit them.
2. Exclusive Offers
As a business, you can send ads and offers exclusively on WhatsApp. For instance, exclusive product announcements for your services or the opportunity to speak with the CEO or an influencer via chat. This makes people already on the channel feel exclusive and encourages others to refrain from signing up.
3. Seasonal Events
For short seasonal messages and promotions, WhatsApp is the ideal platform. It might be an offer, a contest, a game, or a giveaway. Days like Valentine’s Day, Black Friday, Singles Day, and the holidays usually see a particularly high level of engagement.
4. Delivery Updates
A lot of clients prefer to receive updates on their orders via WhatsApp. On their thank-you page following a purchase, many of our clients provide this option, and they receive a lot of opt-ins in this way.
5. Referral programs
If referrals are a major source of new business, WhatsApp is the ideal platform. Sending coupons to customers and having them forward them to friends is simple on the WhatsApp channel.
Why are 2024 Businesses Using WhatsApp More Often?
Up until recently, WhatsApp Business was exclusively available to small and medium-sized companies, with very few creative businesses dabbling in WhatsApp. A tipping point has been achieved in 2024:
1. Entrepreneurs are Aware of WhatsApp’s potential
As revenue increases and the number of customers who trust WhatsApp as a secure business platform increases, forward-thinking companies are beginning to pay attention and launch their products ahead of competitors. As the platform easily allows customers to discover products via campaigns and even complete the purchase using the WhatsApp payments feature. One of our customers has even seen a 10-minute sales cycle by leveraging WhatsApp campaigns.
2. The Money is on Customer Experience
As Steve Jobs once stated, it is imperative to prioritise the client’s experience and work towards technology rather than the other way around. For many businesses, increasing revenue mostly depends on net promoter score (NPS) and customer experience. Due to its low-effort nature, WhatsApp presents an appealing potential for improving user experience.
3. The Results are There
Customers with an average contract value (ACV) of €60 receive campaigns with an average revenue per receiver of €30, meaning every second client makes a purchase or the basket value increases. It’s evident that the risks are now low enough, and the income and ROI outcomes are strong enough to support an enterprise’s investment in a WhatsApp channel.
Is WhatsApp Business API Right for Your Enterprise?
The most superficial response is that the free WhatsApp Business app can often handle operations for companies employing one to five employees. Using the WhatsApp Business API is advised as your company grows. Still, it seems like a far more difficult option to make. Seek some help in determining the best course of action for your enterprise.
- Business size: Medium-sized to large enterprises who need to communicate with many clients can use the WhatsApp messaging API. The free WhatsApp Business App can be all you need to run a small business.
- Communication volume: WhatsApp Business API can be a wise option if you have a lot of consumers to contact regularly. Businesses can handle client communication more effectively by using chatbots for automated chats and broadcasting messages in bulk.
- WhatsApp API Integration: The ability of WhatsApp Business API to interact with e-commerce platforms and CRM systems may be a significant benefit if you utilise other business tools.
- Compliance requirements: The ability of WhatsApp Business API to provide pre-approved message templates and adhere to WhatsApp standards may be crucial if your company works in a sector like healthcare or finance with stringent regulatory requirements.
If your medium-sized to large business requires advanced solutions for extensive customer communication, like chatbots and system integration, you should use the WhatsApp company API. Always thoroughly analyse your company’s needs and objectives before implementing them.
WhatsApp Enterprise API vs WhatsApp Business App
One of the main benefits of the WhatsApp Enterprise API is that it gives companies some ways to handle customer communications. With the Enterprise API, a phone number can engage hundreds or even thousands of customers at once through chatbots or multiple human agents, unlike the WhatsApp Business App, which only allows one phone number to communicate with one customer at a time. For providing assistance and facilitating WhatsApp commerce, WhatsApp Enterprise is the ideal medium for client involvement.
Suggested reading: WhatsApp (Personal) Vs WhatsApp Business Vs WhatsApp Business API
Embrace the Power of WhatsApp Enterprise
WhatsApp Enterprise has revolutionised company communication by providing an array of advantages that increase customer engagement, optimise processes, and stimulate business expansion. This is your chance to use this effective tool for your company. Verloop.io is at the forefront of this shift as a top provider of WhatsApp Business API and other conversational AI solutions. Utilising innovative machine learning (ML) and natural language processing (NLP) technology, our platform provides a smooth customer experience across several channels by quickly resolving customer complaints. Don’t pass up the opportunity to test the revolutionary power of WhatsApp Enterprise with Verloop.io. Schedule a demo today and see how it could benefit your business.
