WhatsApp Chatbots – Use Cases, Applications and Templates
By Anush Clive Fernandes / In WhatsApp / July 30, 2019 / 11 Min read
By Anush Clive Fernandes / In WhatsApp / July 30, 2019 / 11 Min read
WhatsApp is the most popular messaging application in the world. With WhatsApp Chatbots, you can talk to your customers around the clock, on a platform of their choosing. Generate leads, provide support and engage customers in real-time, for over 1.5 billion + users. But what are the best industries for a WhatsApp Chatbot?
In this article, we’ll discuss the various industries, use cases and templates that are ideal for a WhatsApp Chatbot.
Ecommerce or electronic/internet commerce is one of the fastest-growing global consumer segments.
There are billions of consumers on their phones and computers shopping online every day. Sending them updates through emails is ineffective and slow.
WhatsApp Chatbots allow e-commerce companies to reach out to their customers in real-time, around the clock, in a two-way conversation.
Companies can answer queries, track order statuses, send payment confirmations, process returns and collect product reviews all in a single interface.
Typically 80% of a company’s queries come from 20% of their FAQ dataset. Automating this 20% allows you to free monetary and manpower resources into more effective campaigns.
There is an important fiscal distinction that separates Real Estate from other industries in this list – The Cost of Losing a Lead.
For example, the cost of losing a lead in an e-commerce business is only a few dollars. But by virtue of the much larger average cart size in Real Estate, the cost of losing a lead is hundreds of thousands of dollars.
Every lead a real estate company loses represents a significant chunk of lost potential revenue.
Using a WhatsApp Chatbot, a real estate company can automatically generate and qualify leads round the clock.
Collect names, email ID’s, phone numbers, budget, locality, and other such qualifying questions. Handoff these leads seamlessly to your agents and close more leads every day.
Better qualified leads = more closed leads = higher revenue.
Much like e-commerce, Fintech is one of the fastest-growing industries in the world.
As consumers move away from traditional brick and mortar financial institutions, startups propelled by big data and complex algorithms look to revolutionize the sector.
Using a WhatsApp Chatbot, customers can submit KYC documents, get debit and credit notifications, receive portfolio performance updates, apply for loans and file fraud complaints.
The financial industry is expected to save over $8 billion using Chatbots.
WhatsApp chatbots can also remind customers about incomplete forms, non-submission of documents, or simply generate leads from interested customers.
Read our article on opt-ins to understand how customers can reach out to the companies to show their interest in the company.
The insurance industry is a constant battle between speed and sureness.
Insurance companies want to process applications and claims as fast as possible. But the speed must not come at the cost of the strict legal and compliance standards set in place.
The number of applicants and the scale of documentation required makes insurance a challenging industry to innovate for. Insurance is also difficult for customers, every policy has unique terms and conditions. Insurance claims come right after something unfortunate has befallen a customer. Chaining customers to long email threads and keeping them on hold results in disastrous customer experience.
Customer challenges for insurance companies include customers dropping off mid application or renewing expiring contracts.
Companies can use a WhatsApp Chatbot to tackle these hurdles. WhatsApp’s media-friendly interface allows customers to submit ID proof, health declaration forms, income statements, and signed proposal forms.
Chatbots can also automate the calculation of premiums, by asking qualification questions. These could be based on the duration, the plan chosen, the possibility of the claim, etc, age, income, job security, etc.
The Use-Cases For Insurance Companies-
Logistics is the lifeblood of the internet commerce revolution.
From packers and movers to shipping and freight, customers count on logistics companies to move their goods across the world.
Low-level queries inundate logistics companies. Questions about order statuses, refund policies, cancellations, and returns clog support channels. Instead of having service reps manning phones and email all the time, move to a WhatsApp Chatbot.
Use a WhatsApp Chatbot to ease the process for your customers. Simply enter a tracking number and immediately talk to the bot about where your package is and how long it might take to get to you.
Ensure maximum query resolution by handing off high-level issues to human reps with ease.
Emails and phones simply don’t make the cut. With WhatsApp, send out real-time, second-by-second updates to your customers.
There is always an increasing demand for the purchase of vehicles, especially in India. The industry is constantly introducing new models that suit the need of increasing customers.
Certain Automotive dealers also provide for motor insurance and integrate with companies dealing in insurance for vehicles. The chatbot can collect the requisite information and transfer it to the affiliated company. After this, the affiliated company can reach out to them.
Through the chatbot, you can book appointments for a free-drive to check the functioning of the vehicle you prefer.
Travel and aviation websites suffer from a unique problem – round the clock traffic.
Companies typically work 8 hour days, but travel/tourism businesses have customers visiting their site 24/7.
This makes answering queries, providing support and generating leads challenging. If you’re only available for 1/3rd of the day, you’re losing out on 2/3rds of your potential business.
Instead of having customers search through your site for hours on end, direct them to your WhatsApp Chatbot and answer their queries in seconds. Provide customers with boarding passes, gate notifications, web check-ins, and add-on purchases.
Through this, we can gather what all industries are desirable to implement a WhatsApp chatbot. Companies falling under any of these sectors must invest in a WhatsApp bot for their own benefit.
By performing several tasks, WhatsApp chatbots reduce the immense burden off of the employees by their ability to conduct repetitive tasks with ease. As discussed, WhatsApp bots will allow you to generate leads, book meetings, automate sales and perform various other activities to reduce the monotonous tasks.
Reach out to your third-party provider now!
Content and Marketing, Verloop.io
Love Canines, Conversational Automation and Curry - Steph and otherwise.