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eCommerce Automation: Top 10 Tools in 2023

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eCommerce Automation: Top 10 Tools in 2023

When we talk about automation for an eCommerce website, the goal is to streamline and simplify business processes. And whenever multiple sets of tasks are to be performed, automation can help save time and reduce overhead costs. 

From receiving orders to delivering them, eCommerce automation tools help ease operations while quickly resolving customer queries and charges. This translates to more sales, higher profits, and delightful customer experiences.

What is eCommerce Automation?

eCommerce automation can be a software, tool, or application used to eliminate redundant, manual and complex processes. Whenever there are multiple sets of tasks to be performed, automation comes in handy. This helps businesses to scale by handling growing workloads and repetitive queries with ease. 

Automation works great for

With these tools’ many customisations, you can operate your eCommerce store efficiently with no hurdles!

We did a LinkedIn poll asking you about the tool that works the best with a boost from automation, and here were your thoughts!

Suggested Reading: Automation Is The Next Big Thing In Customer Support

eCommerce Automation Tools:

Following is the list of eCommerce automation tools that can be integrated with Shopify, WooCommerce and other platforms through APIs or scripts.

1. Verloop.io

Verloop.io is one of the leading tools to automate conversational support for eCommerce stores. With its scalable insightful data, you can understand your customers and provide personalised engagement to them 24×7. 

Verloop.io features a recipe builder that automates:

  • FAQs
  • Demo Scheduling
  • Proactive Communication
  • Multi-Language Support
  • Endlessly Customisable Reports

The AI-driven eCommerce automation tool also assists you in acquiring leads, engaging customers and extending support to customers in every possible way.

Key Features

  • Real-Time Insightful Dashboard – 24×7 Functionality
  • Endlessly Customisable Reports
  • Interact With Your Customers on Live Chat
  • Multi-Language Support

Pricing Plans:

  • For Startups – Custom plans based on the requirement
  • Enterprise plan – Custom plans based on the requirement

2. Mixpanel 

Mixpanel is one of the most powerful analytics tools for an eCommerce store, as it allows you to analyse how users interact with a product on the internet.

With Mixpanel, you can 

  • Engage, retain and convert visitors effectively
  • Segment data and success of product launches
  • Understand behaviour patterns better by eliminating complex queries
  • Create funnel reports to understand in-depth customer journey analysis

Mixpanel provides a simple workflow that delivers the data you require. It is an excellent automation tool for eCommerce businesses of all sizes. 

Key Features:

  • Unlimited Saved Reports and Cohorts
  • Unlimited Data History
  • Data Modelling – Monitor and Alerts
  • Group Analytics and Data Pipelines

Pricing Plans:

Free plan available

  • Growth – 25$ per month
  • Enterprise – custom pricing

3. Trustpilot

Reviews are crucial for any business. Monitoring, analysing and reaching out to your customers is necessary for any company to stay afloat. Therefore, powerful platforms like Trustpilot are needed as they give users a platform to review products and services, encouraging customers to be informed buyers and help businesses enhance their customer experience. 

Trustpilot primarily helps you…

  • Review invitations and reminders
  • Design review request forms
  • Enhance your reputation by inviting customers to write verified reviews

You can also showcase product reviews on your website and help prospective customers make decisions. 

All these spectacular features make Trustpilot a favourable platform for businesses of all sizes! 

Key Features:

  • Receive Verified Reviews
  • Get Authentic Profile Images on Review Platforms
  • Ai-Driven Insights
  • Get Product and Location Reviews

Pricing Plans:

  • Free plan available
  • Standard plan – 225$ per month 
  • Growth – – 600$ per month
  • Scale – 900$ per month 
  • Enterprise – Custom pricing 

Suggested Reading: Why Does Your Ecommerce Platform Needs a Chatbot

4. Hubspot

Hubspot is a marketing, sales, and customer support platform that helps companies grow more successfully. It is the correct answer to any eCommerce conundrum.

Hubspot primarily helps you 

  • Schedule your tasks
  • Manage the sales funnel 
  • Segment your customers
  • Chat with prospects in real-time

along with a multitude of tasks, making this platform a necessity for businesses of all shapes and sizes! 

Key Features

  • Content Management
  • Email Marketing
  • Social Media Handles and Analytics
  • Landing Pages
  • Abandoned Cart Nurturing

Pricing Plans

Free plan available

  • Starter – 50$ per month / 540$ for annual
  • Professional – 890$ per month / 9,600$ for annual
  • Enterprise – 3,200$ per month / 38,400$ for annual

 5. Buffer

Buffer is a simple social media engagement tool that offers advanced publishing features to all who wish to market their offerings on social media. It helps eCommerce stores promote their product or service on social media portals with improved solutions and increased sales and branding. 

Buffer makes your promotional activities easier by primarily

  • Integrating apps 
  • Scheduling posts,
  • Creating Time Slots to add content

Buffer has become a must-have social media automation tool for eCommerce businesses of all sizes! 

Key Features:

  • Unlimited Users
  • Conditional Workflows
  • Unlimited Premium Apps Integrations
  • Shared Workspace and App Connections

Pricing Plans:

Trial plan available

  • Pro – 15$ per month / 144$ for annual
  • Premium – 65$ per month / 663$ for annual
  • Business – 99$ per month / 1,010$ for annual

6. QuickBooks

QuickBooks is the leading online accounting software that tracks the financial processes of several eCommerce businesses.

  This tool organises and manages various tasks in one place, such as…

  • Create Invoices
  • Generate Reports 
  • Check Costs Incurred
  • Track  Inventory
  • Scan Receipts

QuickBooks can be operated on multiple platforms and has a creative visual interface. This tool is best suited for small to medium-sized businesses.

Key Features:

  • Compatible With the Computer, Laptop or Smartphone
  • Account Creation / Shareability
  • Custom Invoice Templates and Generate Reports
  • Unlimited Customer Support

Pricing plans: 

  • Easy Start – 11$ per month 
  • Essentials – 25$ per month 
  • Plus – 33$ per month 
  • Advanced – 70$ per month

7. Mailchimp

Mailchimp is a comprehensive marketing platform that allows you to manage and communicate with your clients, customers, and other interested parties. 

One can easily automate their online store with Mailchimp’s revolutionary tools, such as…

  • Powerful data analysis
  • Effortlessly designed campaigns
  • Personalised promotional activities
  • Resourceful insights about customers

These features can directly impact any eCommerce store’s conversion rate and turnover in a positive way. 

Mailchimp is your go-to email marketing platform if your eCommerce business is small to medium-sized.

Key Features:

  • Pop-up Forms
  • Email Campaigns + Product Retargeting Emails
  • Digital & Social Media Ads
  • Recover Abandoned Carts

Pricing plans:

  • Free plan available
  • Essentials – 9.24$ per month
  • Standard – 13.80$ per month
  • Premium – 275.99$ per month

Suggested Reading: WhatsApp Chatbot For Ecommerce with 11 Use-Cases

8. Mixpanel

Mixpanel is one of the most powerful analytics tools for an eCommerce store. You can engage, retain and convert your visitors effectively. Create funnel reports to understand in-depth analysis of customer journey.

Mixpanel offers a simple workflow that gives data that you need. You can understand behaviour patterns better by eliminating complex queries through seamless integrations with other apps. You can also quickly segment data and measure the success of product launches.

Key Features:

  • Unlimited saved reports and cohorts
  • Unlimited data history
  • Data modelling – monitor and alerts
  • Group analytics and data pipelines

Pricing plans:

  • Free plan available
  • Growth – 25$ per month
  • Enterprise – custom pricing

9. Omnisend 

Simplified communication will boost sales by keeping all customer communication organised and coordinated in one place. As a result, Omnisend has evolved into an ideal email and messaging marketing platform. Consider it a single channel for organising your customer communications.

Omnisend assists in various hefty tasks, such as…

  • Gamified promotions
  • Targeting specific customers
  • Ensuring that marketing efforts are well-organised

If your company is small to medium-sized, Omnisend is your go-to email marketing platform.

Key Features:

  • Capture Leads From Landing Pages
  • Nurture Leads Through Personalised Marketing Automation
  • Manage Leads Through CRM
  • Feature Email Campaigns and Live Chat
  • Drag-And-Drop Email Builder

Pricing Plans

Free plan available

  • Solo – 49$ per month
  • Starter – 99$ per month
  • Pro – 199$ per month
  • Enterprise – 299$ per month

10. Marketo

Marketo is an effective eCommerce automation tool to build strong relationships with customers 

This dynamic tool essentially helps in  

  • Segmenting users 
  • Mapping the customer journey
  • Reaching out to prospective customers

Marketo is ideal for businesses of all scales and sizes! 

Key features:

  • Account management
  • Individual or group-based communication
  • Automate marketing programs
  • Behavioural and queries data

Pricing Plans:

  • Growth – based on database size
  • Select – based on database size
  • Prime – based on database size
  • Ultimate – based on database size

Suggested Reading: WhatsApp Chatbot For eCommerce with 11 Use-Cases

Optimise the edge of automation for your eCommerce business

Given that we’ve covered many examples from various ranges, we can safely say that each software has a role to play.

The availability of cutting-edge automation tools helps eCommerce businesses accelerate their business growth. Such tools create a personalised shopping experience, boost the efficiency of operations, and improve customer satisfaction. 

Verloop.io has created a technology based on evolving and dynamic use cases. You can boost your company’s efficiency with automation customised to your needs!

Contact us for a free demo; our experts will be happy to show you how the magic happens!

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2 years ago

Hey Fred. Thank you for reading our post. It makes us happy that you found it useful. As for your question on a cheaper alternative for MailChimp, MailerLite is a good option.

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