It’s a universal truth that people hate filling forms. This is especially true if there are more than 4 fields in the form. But you can’t do away with forms cause your marketing campaigns, sales qualification, and customer support depends on this information.
Enter chatbot. Conversational chatbots are soon replacing regular forms to generate leads and collect information. Their natural, human-like conversations are engaging, interactive and personalised.
Following a conversation with the chatbot, you’d want to nurture this lead with your marketing automation tool. And if you are an enterprise that uses Oracle Eloqua for marketing automation and Verloop.io for conversational chatbots, you are in for a treat.
Our Verloop.io – Oracle Eloqua integration seamlessly pushes new leads as contacts on Eloqua. It also identifies existing contacts on Eloqua and updates their information with the latest data points.
Why do you need Verloop.io – Eloqua integration?
Oracle Eloqua is a leading marketing automation platform to help you increase sales conversions across. It helps you understand your customers better and improve your marketing efforts. Verloop.io – Eloqua integration drives meaningful engagement and delightful experiences with ease.
The integration primarily helps in syncing lead information from the conversational platform to the marketing automation platform. After closing the chat with the new contact, the integration creates a new contact in Eloqua and adds any attributed specified in the mapping. If the contact already exists in Eloqua, the contact’s data is further enriched with new information as per the configuration.
This is a two-way integration. That means you can pull user information from Eloqua and see updated data on the conversational AI platform. If the user is not identified on Eloqua, Verloop.io will capture user information and create a new contact on Eloqua. Some benefits you’ll see include:
1. Compose dynamic campaigns
Create specific dynamic campaigns for your customer base that will engage them based on their unified customer profile. Nurture leads with relevant content and at the right time to see an increased sales conversion.
2. Personalise engagement across touchpoints
An integrated system enriches customer profile. This 360-degree view of customers can be applied to personalise engagement. Be it for marketing campaigns, sales demonstrations or customer support, information on customers is always up-to-date.
3. Enable cross-team collaboration
Bring your sales, marketing and customer service teams on the same page with a unified customer profile. Irrespective of which team is talking to the contact, the information is synced in real-time.
Verloop.io – Eloqua Integration
Our integration with Eloqua provides delightful experiences to end-users with a dynamic and personalised engagement. If you’d like to know more about Eloqua integration and how it can be enabled for your business, book a demo with us here.
Verloop.io provides 100+ tech integrations including payments, marketing CRMs, ticketing systems, workflow automation, etc. for businesses to support their tech stack. This has helped businesses to seamlessly integrate their chatbot solution without disturbing their existing tech integrations and rather reaping the most benefits out of the chatbot.