Chatbots serve many purposes. It can answer customers’ frequently asked questions, direct them to relevant content, recommend products or services, book appointments, collect feedback and more. The list goes on. One of the common use cases is to generate and qualify leads.
Collecting new leads is the primary goal of a marketing strategy. It’s what fuels a company’s growth. And chatbots have been highly efficient in doing so.
Over the years, forms have gotten a bad reputation and website visitors leave the site as soon as one pops up. On the other hand, chatbots, in their natural human-like language, engage users in conversations and get relevant information from them. That’s why chatbots a 3x more form fills than any other channel.
However, for a business, it doesn’t stop at getting new leads. These leads need to be converted to customers. And for this, it’s important for businesses to build meaningful relationships with them.
A good nurture campaign requires regular engagement with relevant content. That’s the formula to build trust. And this magic mostly happens with email marketing. Sending carefully crafted messages, offering value and connecting with them regularly to help them move to different stages of the sales funnel.
Emails might not be the preferred channel for customer support, but it still ranks high when it comes to nurturing. They yield good results, can be automated, are affordable and easy to use – making them the weapon of choice for millions of people across the globe.
Mailchimp is a popular email marketing tool that’s used by thousands of companies all over the world. Its intuitive user interface makes it easy to send email communications to leads, prospects and customers alike.
Verloop.io – Mailchimp integration
If your business uses Mailchimp as its email marketing tool, then you have a reason to be happy. With Verloop.io – Mailchimp integration, you can add chatbot qualified leads directly to your email lists and nurture them. Automatically and in real-time.
The integration is simple to use and you can do many things with it. You can add these leads to specific lists (new subscribe, unsubscribe, targeted campaign), modify lead details (add tags, etc.) and perform specific actions based on specific triggers.
Every time your chatbot collects an email from your lead, this integration quickly and seamlessly adds them to your mailing list who are then ready to receive value-added communication from you, moving one funnel stage at a time.
Verloop.io allows you to create an omnichannel chatbot and get leads from different channels. Be it on your website, Facebook Messenger or WhatsApp, it doesn’t matter which channel it is, they all get added to your mailing list and part of your nurture campaign.
Based on specific triggers you can create targeted campaigns and nurture your leads and prospects to see high conversion rates.
With Verloop.io, you can integrate Mailchimp into your chatbot in less than 4 mins. See the steps below.
If you’d like to know more about how Mailchimp integration and how it can be enabled for your business, book a demo with us here.
Verloop.io provides 100+ tech integrations including payments, marketing CRMs, ticketing systems, workflow automation, etc. for businesses to support their tech stack. This has helped businesses to seamlessly integrate their chatbot solution without disturbing their existing tech integrations and rather reaping the most benefits out of the chatbot.