Being a platform with massive traffic, this is the best opportunity for businesses to use the Facebook Messenger chatbot. We look at the top 10 use cases.
Facebook chatbot examples have been around for a long time. They have offered a smooth platform for the business to effectively connect with the customers, especially during a pandemic.
As one of the finest social media platforms, Facebook has grown at a tremendous rate offering the businesses a platform to connect to a more extensive customer base.
Facebook is easy to access, and it is the third most used application, with over 68% of application users only. Being a platform with massive traffic, this is the best opportunity for businesses to use the Facebook Messenger chatbot.
So, let us look at what is a Facebook chatbot and move to how to use the chatbot on Facebook.
Facebook chatbot and its need
In a study, Acquire reflected that around 1.4 billion use messaging applications and are willing to talk to chatbots. Indeed, that is a colossal figure that clearly explains why the Facebook chatbot use cases will benefit the business.
Some of the common use cases of Facebook Messenger chatbot are to offer personalised suggestions, real-time answers, quick assistance, and built loyalty with the customers.
Suggested Reading: A Definite Guide to Facebook Messenger Chatbot
So the question that frequently comes up is why does a business need the Facebook Messenger chatbot. We list few reasons below:
- One of the tools that is simple to use both by the business and the customer.
- The smoothest platform for the business and customer to have end-to-end communication without any interruptions.
- An excellent option for business to capture the market as most customers are already on the platform.
- The best Facebook chatbot examples make sure that the customer is being served 24*7.
Facebook chatbot examples & use cases
40% of millennials prefer to engage with bots daily, which makes Facebook Messenger chatbot important to every business.
Chatbots are being used in the business in various aspects, and the use cases range from feedback to queries and assisting the customer in making potential purchases.
The top Facebook chatbot examples that have created an impact on the business world are listed down below:
1. Designing a chatbot to keep customers informed
The first thing that the business focuses on while designing the chatbot is related to keeping the customers informed. The best example of an application that focuses on keeping its users informed is The Wall Street Journal.
Their chatbot personalises and lists down all the user’s data and wishes they’d like to see daily. It then ensures that the customised data reaches the users seamlessly.
By offering the key financial metrics and live stock quotes, along with the latest news posts, this is one of the most exemplary Facebook chatbot examples.
2. Collecting feedback is important for decision making
There are innumerable decisions that a business needs to make on the way. Since most decisions are based on customer feedback, it is essential to use the Facebook Messenger chatbot to collect the feedback.
Suggested Reading: Collect CSAT on WhatsApp and Facebook Messenger
Surveybot is one of the finest examples that allows the business to collect the information related to the customer, behaviour, preference, and experience, allowing one to smoothly plan the future course of action.
3. Making purchase experience quick and easy
The use of the Facebook chatbot in making purchases is surreal. Allowing the users to surf through the available range of content and selecting the one that is best suited to them makes chatbots a great tool.
For example, Domino’s Pizza’s Facebook Messenger chatbot offers the complete details of the variants available, lets you order, track, review and even suggests notable additions making the purchase experience unforgettable.
4. Scheduling store visit
One can not potentially buy everything from home. Sephora, in this respect, has stepped forward in implementing a chatbot on Facebook Messenger to let customers schedule store visits. It allows the user to select the store where they would like to visit and try the product.
The Facebook chatbot use cases here allow the visitors to fix an appointment to test the beauty products or even go for service appointments, with the help of a series of questions and triggers initiated. Allowing the scheduling feature saves the customers time and offers them a unique experience and satisfaction, building trust and loyalty.
5. Boosting the sales for the business
When a business implements any tool, the main aim is to boost sales. Using the Facebook Messenger chatbot is the best example to boost sales by promoting and suggesting relevant products.
Lego, one of the most popular companies selling kids toys, implements the same strategy. By asking multiple questions and offering options, the company has enabled a chatbot on Facebook Messenger to help increase online sales.
6. Notifying about the upcoming events
There are various events that the company might organise in the year. Brands indulge in seasonal offers and discounts that can help them to attract customers and increase their sales.
Various Facebook Messenger chatbot ensures to send the users timely updates about the events to come and share the offers to people expected to be there. An example of a company doing this is Hubspot. They found the response rates on Facebook Messenger chatbots to be more than that of email.
7. Booking stay and travel activities
Another great use of the chatbots on Facebook is to help the users initiate travel and hotel bookings. Various platforms employ chatbots to offer options to the user to select from the available facility and proceed with bookings.
Expedia, Skyscanner, and Uber are some great Facebook Chatbot examples that allow the users to explore, compare, book, and share details with their friends and family seamlessly. Due to this, companies have improved customer engagement.
8. Helping with the finances
With social media offering a unique platform to all businesses, the finance industry has captured it in one of the most acceptable manners.
The finance industry used the Facebook messenger chatbot to offer solutions to financial needs, share new offers on savings and transactions, making payments, and others. Some examples are Mastercard and HDFC bank.
9. Keeping you entertained and occupied
Have you ever thought that AI can assist you and keep you entertained when you can’t sleep at night? If no, then the Facebook Messenger chatbot offered by Casper is one great tool. It communicates in the form of chat and keeps you entertained and occupied, thus helping you release the steam.
Another example is Woebot, where the user can chat on Facebook Messenger to get some supportive talk that helps in dealing with anxiety or depression
10. Offering options that customer might like
Conversational chatbots use artificial intelligence, which can predict the choices and preferences of the customers while communicating. Businesses use it as the tool of silent salesmanship where the chatbot offers options that the customer might like, thereby increasing sales.
Some of the great Facebook Chatbot examples here are American Eagle Outfitters, National Geographic, MVMT, H&M, and many more.
Facebook Messenger chatbot: friendly business strategy
The Facebook messenger chatbots are friendly and straightforward to use. As per We Are Social, Facebook is still the most popular social network with over 2.5 billion active users.
The main aim with which the business is run is to earn a profit. With people shifting to online platforms and social media, it’s good for business to move there too.
Thus, for the business to succeed and proceed in the competitive environment, the Facebook Messenger chatbot is the best tool for enterprises and small businesses to connect with the more extensive customer base seamlessly.
Verloop.io combines Conversational AI and Facebook Messenger to help companies provide seamless and delightful support to their customers.