Director Partnerships, Verloop.io
Strategic Partnerships at WhatsApp Inc.
Data by Juniper Research suggests that the projected value of chatbot eCommerce transactions are expected to be around $112 billion by 2023. In the rise of conversational commerce, Whatsapp which has an active user base of over 2 billion, is playing the role of a significant catalyst.
With the latest launch of the WhatsApp Business API catalogue that provides Multi-Product Messages and Single Product Messages businesses are being offered a simple and highly personalized way to showcase products to customers without leaving the chat and is likely to spur a lot of growth and change in the world of conversational commerce.
- How brands can leverage WhatsApp to drive end to end commerce
- WhatsApp Business API catalogue: How does it work?
- How does the WhatsApp Business API catalogue benefit you as a brand?
- How can this new feature help brands offer a simplified and highly custom shopping experience?