WhatsApp has rules when it comes to sending messages to users as a business using WhatsApp Business API. The reason is simple – WhatsApp wants to ensure high-quality conversations between you and your customers.
For this, a business is required to collect consent from the users who explicitly choose to receive messages from it.
That is a WhatsApp opt-in.
If you wish to initiate conversations with users proactively, your users must “opt-in” for it. Our video gives you the 5 best ways to collect WhatsApp Opt-ins.