Water Projects used Verloop's language-agnostic platform to qualify 94% of their B2B leads

Christiano Pailiacho / Social Media & Community Manager

It's well known that the average cost of losing a B2B lead is considerably higher than the cost of losing a B2C lead. But what happens when each customer you let go represents $100k in lost revenue? WaterProjects is an Ecuadorian company that handles complex water treatment. Their offerings are divided into domestic, commercial and industrial solutions, with a chunk of their revenue coming from the B2B market. In a small market with a limited customer base to tap into, WaterProjects had to make the most out of every prospect that visited their website. Using Verloop's chatbot platform, WaterProjects created a Spanish speaking bot to engage and qualify their industrial customers.

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Christiano Pailiacho

Social Media & Community Manager

Water Projects used Verloop's language-agnostic platform to qualify 94% of their B2B leads