In this eCommerce automation tools blog post, we will discuss the 10 essential tools to automate an eCommerce store.

Automation is a crucial element that every company strives to achieve. As you all know, Automation can help in saving time and reduce overhead costs. This does wonders for business owners!

When we talk about automation for an eCommerce website, automating business processes is the goal. From receiving orders to delivering them, automation tools help to ease your eCommerce operations.

What is eCommerce Automation?

eCommerce automation can be a software, tool or application used to eliminate redundant, manual and complex processes. Whenever there are multiple sets of tasks to be performed, automation comes in handy. This helps businesses to scale and lets them prioritise tasks accordingly.

Automation works great for inventory management, conversational commerce, converting leads and managing order-related notifications. With the number of customisations being offered by these tools, you can operate your eCommerce store efficiently.

Suggested Reading: Automation Is The Next Big Thing In Customer Support

eCommerce Automation Tools:

Following are the list of eCommerce automation tools that can be integrated with Shopify, WooCommerce and other platforms through APIs or scripts.

1. Verloop.io

Verloop.io is one of the leading tools to automate conversational support for eCommerce stores. With its scalable insightful data, you can engage with your customers 24×7. 

Verloop.io features a recipe builder that lets you automate FAQs, demo scheduling, proactive communication and more! The AI-driven eCommerce automation tool also assists you in acquiring leads, engaging customers and extending support in every possible way.

Key Features:

• Real-time insightful dashboard – 24×7 functionality
• Endlessly customisable reports
• Interact with your customers on live chat
• Multi-language support

Pricing Plans:

• For Startups – Custom plans based on the requirement
• Enterprise plan – Custom plans based on the requirement

2. Hubspot

Hubspot offers an inbound marketing tool for eCommerce business. It hosts various features like content management, email marketing, social media handles management and analytics. A complete package for eCommerce marketing solutions.

Hubspot has advanced features that let you manage the entire sales funnel. Personalising your marketing strategies, it’s a good platform to scale your marketing activities on eCommerce stores.

Key features:

• Email campaigns
• Landing pages
• Abandoned cart nurturing
• Upsell campaigns

Pricing plans:

• Free plan available
• Starter – 50$ per month / 540$ for annual
• Professional – 890$ per month / 9,600$ for annual
• Enterprise – 3,200$ per month / 38,400$ for annual

3. QuickBooks

QuickBooks is the leading online accounting software that is a complete package for your eCommerce store. It lets you create invoices, generate reports and check costs incurred. Best suited for businesses ranging from small to mid-level companies.

QuickBooks can be operated on multiple platforms and has a creative visual interface. Complete accounting software for organising and managing multiple tasks in one place.

Key features:

• Compatible on the computer, laptop or smartphones
• Account creation / Shareability
• Custom invoice templates and generate reports
• Unlimited customer support

Pricing plans:

• Simple Start – 16$ per month / 151$ for annual
• Essentials – 25$ per month / 237$ for annual
• Plus – 34$ per month / 322$ for annual

Suggested Reading: Why Does Your Ecommerce Platform Needs a Chatbot

4. Mailchimp

Mailchimp is a popular email marketing platform for mid to large scale eCommerce stores. You can easily automate your online store with targeted campaigns based on purchase activity and website engagement.

An intuitive tool that lets you know more about your customers, gather data and personalise your promotional activities. Mailchimp also helps in increasing the conversion rate and turnover of an eCommerce store.

Key features:

• Pop-up forms
• Email campaigns + product retargeting emails
• Digital & social media ads
• Recover abandoned carts

Pricing plans:

• Free plan available
• Essentials – 10.39$ per month
• Standard – 15.52$ per month
• Premium – 310.45$ per month

5. Jumplead

Jumplead lets you generate and nurture leads through marketing automation. An effective eCommerce automation tool to convert your online store visitors into customers. Jumplead is a complete package to manage your marketing activities and handle customer accounts.

You can also manage leads and respond to customers through Jumplead. With real-time activity data and engaging customers through live-chat and email makes it an efficient tool for automation.

Key features:

• Capture leads from landing pages, forms and overlays
• Nurture them through personalised marketing automation
• Manage leads through CRM
• Feature email campaigns and live chat

Pricing plans:

• Free plan available
• Solo – 49$ per month
• Starter – 99$ per month
• Pro – 199$ per month
• Enterprise – 299$ per month

6. Zapier

As business owners would be engaging with tons of apps installed on their eCommerce store, bringing it all together on one platform would be a major key to automation. Zapier comes to your rescue!

With Zapier, you can integrate with more than 3,000 apps and automate your workflow in minutes. You can save a great amount of time which increases the productivity of your online store.

Key features:

• Unlimited premium apps integrations
• Unlimited users
• Shared workspace and app connections
• Create conditional workflows

Pricing plans:

• Free plan available
• Starter – 24.99$ per month / 239.88$ for annual
• Professional – 61.25$ per month / 588$ for annual
• Team – 373.75$ per month / 3,588$ for annual
• Company – 748.75$ per month / 7,188$ for annual

7. Marketo

Marketo offers creative solutions for eCommerce business owners to retain customers and build loyalty. It helps in the mapping customer journey, segmenting users and reaching out to your customers.

An effective eCommerce automation tool to build strong relationships, manage customer accounts, scale marketing activities and convert prospects visiting your online store. 

Key features:

• Account management
• Individual or group-based communication
• Automate marketing programs
• Behavioural and queries data

Pricing plans:

• Select – based on database size
• Prime – based on database size
• Ultimate – based on database size
• Enterprise – based on database size

Suggested Reading: WhatsApp Chatbot For Ecommerce with 11 Use-Cases

8. Mixpanel

Mixpanel is one of the most powerful analytics tools for an eCommerce store. You can engage, retain and convert your visitors effectively. Create funnel reports to understand in-depth analysis of customer journey.

Mixpanel offers a simple workflow that gives data that you need. You can understand behaviour patterns better by eliminating complex queries through seamless integrations with other apps. You can also quickly segment data and measure the success of product launches.

Key features:

• Unlimited saved reports and cohorts
• Unlimited data history
• Data modelling – monitor and alerts
• Group analytics and data pipelines

Pricing plans:

• Free plan available
• Growth – 25$ per month
• Enterprise – custom pricing

9. Trustpilot

For an eCommerce online store, reviews are crucial elements for a business. Monitoring, analysing and reaching out to your customers is a must for any company to stay afloat in the market. Trustpilot is a powerful eCommerce automation tool that serves the purpose.

It helps you to enhance your online reputation by inviting customers to write verified reviews. You can also showcase product reviews on your website and therefore help your prospective customers in decision making. 

Key features:

• Receive verified reviews
• Get authentic profile image on review platforms
• AI-driven insights
• Get products and location reviews

Pricing plans:

• Free plan available
• Standard plan – 199$ per month paid annually

10. Buffer

eCommerce stores promote their product or service on social media portals to increase sales and branding. Buffer helps to optimise this process. A simple social media engagement tool that offers advanced publishing and analytics features.

Buffer makes your promotional activities easier by integrating apps and scheduling posts. A must-have social media automation tool for an eCommerce store to build their brands on the digital domain.

Key features:

• Unlimited premium apps integrations
• Unlimited users
• Shared workspace and app connections
• Create conditional workflows

Pricing plans:

• Trial plan available
• Pro – 15$ per month / 144$ for annual
• Premium – 65$ per month / 663$ for annual
• Business – 99$ per month / 1,010$ for annual

Summing it up

eCommerce Automation tools create a personalised shopping experience and boost the efficiency of online store operations. 

As we have covered automation instances across departments, each software has its automation role to play.

Availability of data and technology amplifies eCommerce automation tools to accelerate the growth of your business.